How to Get Publicity for Your Book edition by Natalie Obando Reference eBooks
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How to Get Publicity for Your Book is a DIY guide for savvy authors.
Would you like to get great publicity for your book without having to spend money on hiring a publicist?
Do you think that you have what it takes to be your own publicist and run your own campaign?
If so, this book will show you how.
I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants.
In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform.
Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more.
I will share with you the mistakes I’ve made, the successes I’ve had, the tools of the trade and what I’ve come to learn from all of my outreach so that you can use it for your own.
How to Get Publicity for Your Book edition by Natalie Obando Reference eBooks
Obando hits the highlights, but she doesn't give much in the way of detailed recommendations that authors can dig into. There are many better sources where writers can expand on their marketing skills.Product details
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How to Get Publicity for Your Book edition by Natalie Obando Reference eBooks Reviews
Natalie Obando’s How to Get Publicity For Your Book is a how-to-guide for authors to help them build their own publicity campaign without the expense of hiring a publicist. Obando is a publicist that specializes in book PR with a passion for books, reading and writing. In her book, Obando teaches the reader the in’s and out’s of getting your book out there. This step-by-step publicity guide covers every aspect of the subject in a balanced fashion. The steps are simple and easy to follow. Through the book, the reader finds Obando encouraging yet blunt about how dedicated you need to be to achieve success and achieve maximum publicity.
How to Get Publicity For Your Book is aimed for both new and experienced authors. The book is divided into 17 different chapters that go into details about the different tools needed for attaining publicity. Each chapter dives into the different tools you need. It gives an overview of the fundamentals such as already having a book or at least an idea for a book, the importance of having a paid editor, a basic understanding of computers and the different areas you need to be knowledgeable in. Time, patience, and the need of a thick skin are other areas she touches on. There are also chapters dedicated to the conversation on social media and your online presence. In detail, she gives the reader an overview on how your website should look and all the social media platforms that are essential for success.
Obando based her book in her years of experience and the constant methods she uses to successfully publicize a book. She explains how finding your book target and a niche audience will help you succeed as well as, building your target media list, and having the perfect pitch. Obando gives the reader a step-by-step on how to prepare for an interview, how to dress adequately, and the different ways to connect with your target reader.
Getting publicity for a book takes patience and determination, but How to Get Publicity For Your Book makes it much easier to attain. It really is a must for all those who are looking to publicize or market their books. It goes into so much detail, easy to understand and self-explanatory. Obando does an amazing job in keeping the reader entertained, but simultaneously teaches new techniques.
Figuring out publicity for your book, as an independent author is a pretty hard job to do. It’s already challenging enough to write a book but marketing a book is a whole different ball game. Natalie Obando’s How to Get Publicity For Your Book is a how-to-guide for authors who just don’t know how to market their book. There are several different steps that it takes to achieve the success of marketing your book that Obando has pinpointed for authors without a publicist. It also helps that you’re saving a lot of money rather than hiring a publicist. This book is a cheap effective way to explore all the options in the process of giving yourself as well as your book exposure.
Obando’s book touched on a lot of components such as making sure your book is on , building up your online presence, social media, and “Reader Targeted” social media platforms. As an average human being, it’s hard to master the perfection of social media, even being a millennial; I’m not even well equipped with it. Obando emphasizes the importance of social media as an author’s way to not only connect with other authors and outlets but also fans of writers. She briefly discusses the various outlets like Facebook, Twitter, and Instagram, yet she didn’t mention Snapchat. Although Snapchat is a new type of social media, it is still pretty effective and is another way for bookworms to view the actual process that authors endure.
Authors have to keep in mind the different ways their book can be spoken about. Obando touches on the topic of different types of media coverage that an author can be exposed too such as print medias like author spotlight, book spotlight, and guest articles, and much more. Authors have to showcase and sell themselves in the public eye in a way that will make consumers want to purchase their book. It’s not always easy putting your work out there as well as putting yourself out there but Obando gives detailed advice about how to do it the right way. She even touches basis on brushing up on your speaking skills in case you’re doing an interview on television or you’re a guest speaker on a panel. It’s critical that you know your subject like you know the back of your hand.
Reaching out to the media is a pivotal step in getting your work out there. Obando suggests building media lists and gives great techniques for perfecting your pitch to the point that people will stop and read what your book might have to offer for their media. She advises authors on the importance of editorial calendars and timelines, so they know when to send their work to media outlets as well as the art of patience. It’s going to take time for media outlets to respond to authors so she emphasizes that waiting is a frustrating but rewarding process. Press Releases, Media Kits, and One-Sheets are other ways to get your work out there and will most likely give the media an idea of not only your book but who you are as an author as well.
The last few chapters of Obando’s book touch basis on your book being distributed properly. She offers guidance for book tours and book distribution. She wants authors to be clear that this process is not the easiest all the time. Authors have to work hard to make sure that people are coming to their book signings by reaching out to all types of people through social media and other media sources. With the tips from the earlier chapters of her book that shouldn’t be difficult. Being well trained and versed with media will help authors achieve the success that they want.
How to Get Publicity For Your Book allows an author to dive into the rigorous, but ultimately rewarding process of figuring out how to be their own publicist for their book. It’s a long journey filled with patience and determination, as well as perseverance to see an author’s work be promoted and exposed. It’s not a quick process to get your book out there, but it is worth the wait to get it exposed the right and effective way.
I found this book by Natalie Obando when I was looking for some help with reaching out to movie producers. I thought a publicist could help me with that. What I found in this little book was of much more value, though.
In a few simple steps or chapters, Ms Obando is giving advice on how to create a brand name, how to reach out to the right people, how to build a solid social media platform and how to draw the most possible attention to yourself as an author as well as to your books. She shows what mistakes you should avoid and how you will be able to make an impact with your writing even before the book is being released.
I bought this book a few months ago and have read it multiple times since, because there’s so much information in it that you can’t absorb it all at the first go. Each time I read this “how to”, I found more information that I missed the first time.
I recommend this to everyone who’s truly striving to become a bestselling author and who is willing to do a big part of the promotion for their books themselves. You can only profit from Ms Obando’s knowledge of the market.
Thought it was going to be more useful advice.
Great I got some new ides from it, i will be trying them out soon.
Obando hits the highlights, but she doesn't give much in the way of detailed recommendations that authors can dig into. There are many better sources where writers can expand on their marketing skills.
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